Wired To Create
We turn creatives into businesses, and make businesses more creative.
A creative houseSelected work
Ideas are only interesting when they become real.
We make creativity repeatable without making it formulaic. When a way of working holds up, we keep it, and sometimes it grows into a company of its own.
The house
We find creative potential in people, companies and industries, then build around it.
We start companies where an industry is ready to be rebuilt.
We build businesses around exceptional creative talent.
And we partner with a few established companies, with a stake in what we build together.
The house creates the conditions under which exceptional things can exist.
What we build
One house. Four expressions.
The companies we own and partner with create the capital and the capabilities we put back into creatives.
- 01 / Business
Ventures
Companies we own and build end to end. Karo and Korp CRM.
- 02 / Business
Partnerships
A few established companies a year, built alongside their own teams, with a stake on both sides. Keel Services is one.
- 03 / Creative
Creative businesses
One creative at a time, with the artist in charge. Prince Kim is the first.
- 04 / CreativeComing soon
Creative community
Everything for the creative industry: resources, articles and content to learn from, and tools and products to build with.
Our thesis
Democratization doesn't eliminate differentiation. It moves it.
When anyone can make things, making them stops being rare. What stays rare is what can't be generated or downloaded: taste, judgment, and knowing what should exist.
Human × technology
Technology gives creativity leverage.
AI lets one person make what used to take a team. Leverage without vision only makes more of what already exists, so people decide what should exist, and AI extends what they can build.
Can you make it?
What will you make?
And why should it exist?
The future belongs to those who create.
No creative should have to choose between independence and economic power. We build toward the day you don't need us.
Field notes
Field notes for creatives building something bigger.
What we learn building Karo, Korp and Prince Kim, sent when there's something worth sending.