The house
No hand-offs.
Brand helps set the strategy before the product exists. Media starts on the first day. Technology is in the design while it's being drawn, and the capital is planned around what the company is trying to become. That's where the leverage comes from.
How it works
Everything we build gets the whole house behind it.
Karo, Korp and Prince Kim each keep their own name and their own direction. Underneath, they share the same people, technology, design, media and capital.
People lead. AI extends.
AI agents in the house take on execution. They never own the work, the taste or the decision.
Shared capabilities
Nine capabilities, assembled differently around each thing we build.
- 01Creative direction
- 02Brand
- 03Design
- 04Product
- 05Technology
- 06Media & narrative
- 07Strategy
- 08Operations
- 09Capital
None of them is a department. A brand question can pull in technology and capital on the same day.
The method
Where the house's methods come from.
The clearest case is the house itself. The way we first set up AI agents to write code became the method we now use for product management, marketing, copywriting and research.
- 01
Survives
A process keeps working after the project it was made for has ended. We study why.
- 02
Repeats
It works again somewhere else. We turn it into a system.
- 03
Spreads
It keeps working across the house. It becomes infrastructure.
- 04
Stands alone
It's worth something outside the house too. Then it can become a product or a venture, the way Korp did.
Before you call
Three things to know first.
- 01We work across the whole.
We take on everything the problem touches. If you need a predefined asset executed, there are better companies for that.
- 02We stay lean.
You get a few senior people with judgment, and the house's technology around them. We don't solve problems by adding people.
- 03We build with you.
The people closest to the work stay part of it from the start. What we build should give them more say over their work.
How it starts
Engagements are scoped around the company and the problem.
- 01ConversationYou describe the problem as you see it today.
- 02DiagnosisWe find where the real problem sits.
- 03EngagementWe agree what the house brings: which people, which capabilities, for how long.
- 04BuildThe work itself, alongside your team.