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Work

The work so far.

Two companies the house started, an artist it has built around since 2023, and a partnership that began in September 2026. Below them, the companies we've worked inside since 2017.

04 Expressions
  1. 01Venture

    Karo

    Brand / Product / Technology / Capital

    A Swedish point-of-sale company, majority owned by the house.

    Live since September 1, 2026 / 60+ counters
  2. 02Venture

    Korp CRM

    Product / Design / Technology

    AI-native sales software, built inside the house in the summer of 2026.

    Launched September 1, 2026 / Beta, 40+ users
  3. 03Creative business

    Prince Kim

    Creative direction / Brand / Media & narrative

    An independent artist and creative business, built around a distinct world, story and body of work.

    Since March 2023 / Preparing her launch
  4. 04Business transformation

    Keel Services

    Product / Technology / Brand

    A new AI-native company for iGaming operations. The house is building its foundation alongside Keel's own team.

    Partnership since September 7, 2026 / In build

Since 2017

Inside other companies first.

The industries change from row to row. The work doesn't: it's how a company makes things, and most of it includes a design system, the shared parts every product is built from.

  1. 2017 to 2018PensaBrand identity and interface design
  2. 2018KeolisKeohälsa, an app for bus drivers, built end to end
  3. 2018 to 2020TeliaUX in Stockholm and Gothenburg, and Rapid Collaboration, an internal model that shortened the road from research to shipped UX
  4. 2018 to 2019, 2022NordeaThe mortgage calculator redesign, and UX lead on the know-your-customer, anti-money-laundering and sanctions flows
  5. 2021SveaMoved the design organization from Adobe XD to Figma
  6. 2021MedicheckA cross-platform design system
  7. 2021 to 20233MFiltrete's connected-air product and its design system migration, the RSAM design system, and Post-it, including its Microsoft Teams integration
  8. 2022HandelsbankenThe foundation of its design system
  9. 2023PostNordThe design system and interface for the Riktiga Vykort app
  10. 2023 to 2024SwedbankLead UX and design system work
  11. 2023 to 2026DeGamingThe white-label iGaming platform's design end to end, its design system, and the brand systems for SBC Lisbon 2025 and ICE Barcelona 2026
  12. 2025 to 2026FenoMark DiagnosticsProduct design and frontend direction for clinical software that digitizes cancer diagnostics, from biopsy to result
  13. 2025MovereBrand work
  14. 2026SödraAI, design systems and architecture for Sweden's largest forestry cooperative

The work for Södra and for 3M's Filtrete came through Framna, which brought the house in.

The next row could be yours.

A company that wants to change how it builds, or creative work that's ready to become a business. Tell us where it stands today.

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