Södra

Where AI fits in a forestry cooperative.

Södra is Sweden's largest forestry cooperative, owned by its members. Framna brought Wired to Create in to work out how AI fits into the way Södra runs, designs and decides.

Anik Devaughn set the design direction and the architecture for Södra's AI tools, the ones used inside the company and the ones its members use, and translated between leadership, product teams and AI specialists.